Digital Services Made Simple

ExecuSense, LLC offers consulting for small to mid-sized businesses who wish to learn more about digital services and grow business by implementing and optimizing the digital services that make sense for them. We fill that gap. We help to educate and match the business with the tool or tactic that best meets their needs. We do everything from running large-scale, strategic initiatives to helping you plan out your digital road map one step at a time. We possess deep domain expertise in digital services from web, mobile, marketing, SEO and various paid or unpaid campaign strategies. The digital services below provide a high-level overview of our experience and capabilities.

Digital Marketing

SEGMENTATION STRATEGY

Identify all of your customer segments both active and prospective.

COMPETITOR ANALYSIS

Comprehensive analysis of competitor's services, pricing, digital products, user experience, web presence and SEO rankings.

PERSONA DEVELOPMENT

Define and understand target personas, user journeys and the challenges they face.

ACQUISITION STRATEGY

Plan the channels or tools that make sense for your business. Review existing data sets, paid tools and options for building additional target lists.

Product Strategy & Solutioning

PRODUCT ROADMAP

Evaluate business need and prioritize new product development or features based on growth goals, available budget and anticipated ROI.

PRODUCT DEVELOPMENT

Whether it's a new website, app, SaaS launch or API, we begin with the user journey first. Products exists for a purpose and rich, intuitive experiences equal higher conversion rates!

PRODUCT MANAGEMENT

Measure how well your digital products are performing. Report on ROI of each product, client conversions, abandoned processes, and cost of acquisition by channel.

PRODUCT MARKETING

Weave new products and services back into the sales funnel, marketing campaigns and messaging to increase adoption and conversions.

Business Development

CLIENT RELATIONSHIP MANAGEMENT

Define organizational tools and architecture for Sales, Client Success, Account Management & Marketing. Integrate digital products with CRM systems to reduce friction points and provide insights via real-time analytics.

B2B Partnerships and API Strategy

Create powerful upsell potential by demystifying integrations and APIs for your biz-dev team. Build your partnership and integration pipeline through identification of value added services and productization of your APIs.

SEO

Supercharge your lead generation machine through through strategic keyword usage and high quality content creation strategies.

ANALYTICS, ANALYTICS, ANALYTICS!

From Google Analytics, to Hubspot tracking code to whatever plugin you use on your website, data is where it's at. Normalizing your data model and having transparency into campaign effectiveness (quickly) is key.

Digital Transformation Initiatives

VOICE OF THE CUSTOMER (VOC)

Design and implement VOC programs that inform roadmapping decisions. Identify bottlenecks and pain points and opportunities to automate based on well documented current-state process flows.

SUPPLY CHAIN MANAGEMENT

Rich experience is not limited to customers. Streamline with vendors, contractors, employees and materials suppliers for a best-in-class working environment.

VOICE OF THE EMPLOYEE (VOE)

Poll employees for suggestions to streamline and optimize. Identify opportunities to reduce operating costs through business process re-engineering, automation, cloud infrastructure migration and other solutions which facilitate connectedness in the workplace.

Operational Excellence (OPEX)

Sometimes, in order to free up resources with which to modernize and invest, we need to streamline and eliminate waste or inefficiencies first. Self-funding projects can ensure your overhead remains manageable as you transform.

Program & Project Management

PROJECT MANAGEMENT

Work with PMP Professionals to manage and execute any aspect of any project.

CONTRACTING & RFP MANAGEMENT

We can help to structure and run your most complex RFPs from bid to award, working with your team to budget and plan for success.

Program Management Office (PMO) Services

Simultaneous management and visibility into multi-project programs, statuses and costs are a CFO and COO's dream. We can help you structure your PMO to support top-level decision makers, control costs and ensure accountability for all.

APPLICATION DEVELOPMENT MODERNIZATION PROGRAMS

Organizational training and professional development for IT teams, specifically with Agile or Scrum principles or implementing workflow management tools for higher quality and productivity.

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