How important is SEO?

Category: Digital Marketing

Search Engine Optimization (SEO) is extremely important to the effectiveness of your website’s performance. SEO is art and science of ensuring prospective customers find your site in their searches. It’s important for everyone to understand the difference between organic and paid SEO. With paid, you pay a fee for search engines to push your landing page to the top of the search results. This can be expensive and before investing in paid search, it is best to ensure your SEO foundation is solid.

The best way to measure the state of your SEO foundation is by measuring your organic search results (Organic). This can be done by using various free or paid tools but navigating this can be daunting for those unfamiliar with it. Still, dabbling with SEO is better than doing nothing. Building this foundation is a process that takes time and if you can’t afford to pay for this service, by all means try it on your own. Bad content is far superior to no content. Writing and refining is the key to improvement and with many search engines taking weeks to index a new page (at the earliest) it can sometimes take up to a year to develop everything in your content plan.

I suggest beginning with a well thought out sitemap that ties to the customer personas you are targeting. There is a way to simultaneously chip away at your website strategy and make incremental progress but it requires discipline and good time management. Regardless of where you begin and what you can afford to pay an agency to do, this is an absolutely critical part of your business development strategy.

If you’re new to SEO, I recommend checking the article on SEO, “10 Things to Know Before You SEO!”. If you want to move forward with improving the SEO for your business, I suggest scheduling a call with me today.

Christina Wrobel-Holt

I am a management consultant located in Frederick, Maryland. I support B2B businesses needing to transform rapidly to remain lean, relevant and competitive. These clients often need to expand into e-commerce, modernize user experience, automate internal processes, streamline their supply chain, and develop digital products. I help businesses who support multiple customer segments with complex, and often times, overlapping use cases. I build cross-functional roadmaps that ensure existing customers are insulated from change while a business transforms. Once a roadmap is built, I help sell the strategy to a diverse and critical set of stakeholders. This includes board members, private equity or venture capital groups, lenders, executive leadership, employees, and even customers.

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