What is digital strategy?

Category: Digital Strategy

An effective digital strategy combines process, data-driven insights, and technology to analyze your business holistically. It also pays close attention to the experience of those who use your technology. They include employees, customers, and partners in the supply chain. The goal is to enable your business to offer its goods or services through electronic sales channels and do so in the most scalable way possible.

An effective digital strategy will include changes to procedures and systems across your organization. There are usually different stages of implementation that affect Operations, Sales, Marketing, and IT. Digital strategies deliver measurable incremental value over time when implemented correctly. In order to make the right investment for the business, ROI is calculated for each phase of the program.

Clients are often surprised by how much time is spent mapping out their current processes before creating their strategy. This allows us to gain a deeper understanding of the business, its customers, and its market segments. By mapping the process, you are able to guide decision-making and select the best solutions.

Marketing strategy also plays a big role in digital strategy. Customer segmentation and personas influence everything. Workflow management, CRM and ERP implementations, product design and digital marketing campaigns are more effective with this foundation in place.

We also spend a lot of time defining KPIs, studying current data sets and refining operational data to support real-time decision making. Data provides the building blocks for process automation and product development. It is impossible to engineer rich, helpful experiences without the right data. This often results in early strategy work focused on generating fast, reliable and secure data to build with.

As your digital evolution progresses, your roadmap will change accordingly. No two customers are alike. Every business is at different points in digital maturity. The degree of change your organization can absorb will depend on your available resources. Whether it’s budget constraints or people’s time, we factor these variables into the change management plan together.

Christina Wrobel-Holt

I am a management consultant located in Frederick, Maryland. I support B2B businesses needing to transform rapidly to remain lean, relevant and competitive. These clients often need to expand into e-commerce, modernize user experience, automate internal processes, streamline their supply chain, and develop digital products. I help businesses who support multiple customer segments with complex, and often times, overlapping use cases. I build cross-functional roadmaps that ensure existing customers are insulated from change while a business transforms. Once a roadmap is built, I help sell the strategy to a diverse and critical set of stakeholders. This includes board members, private equity or venture capital groups, lenders, executive leadership, employees, and even customers.

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